Writing is Designing: Presented by Andy Welfle and Michael Metts

Join us on October 8, 2020, at 5:30 p.m. for a presentation by Andy Welfle and Michael Metts followed by a Q&A. To register, go to https://www.eventbrite.com/e/writing-is-designing-presented-by-andy-welfle-and-michael-metts-tickets-120039129267.

Description (20-minute talk)

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code. See how interfaces rely on language, and how writing can make or break an experience and learn principles for UX writing that anyone who works on digital products can apply to their own work.

Author Q&A

Join Andy Welfle and Michael Metts for a discussion of their book, Writing is Designing: Words and the User Experience. Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code. Their book shows how interfaces rely on language, and how writing can make or break an experience and learn principles for UX writing that anyone who works on digital products can apply to their own work.

About the authors

Andy Welfle

When Andy was eight, he wanted to be a poet and a paleontologist. Twenty-seven years later, he is neither, but he uses those skills in his day job as a content strategist on Adobe’s product design team — writing under huge constraints, and uncovering artifacts from big, old software interfaces. When he’s not working, he’s creating podcasts and zines about one of his favorite topics: wooden pencils. Find him in San Francisco with his wife and two large cats, or online at andy.wtf.

Michael J. Metts

Michael J. Metts helps teams build great products and services by putting people first. With a background in journalism, he frequently finds himself talking about the role words play in designing useful, usable digital products. He has given talks and taught workshops at industry conferences around the world. He lives with his wife, two children, and a very small dog just outside Chicago.
 

Book testimonials

Often, the most difficult parts of an interface writer’s job are political. This is a guide to making good choices and getting other people in your organization to support a cohesive strategy.
– Erika Hall, author of Conversational Design and Just Enough Research
 
People new to the industry will find out how to create great content. Experienced professionals will find evidence and examples to have constructive conversations. Buy the book.
– Sarah Richards, author of Content Design
 
This book doesn’t just formalize the discipline of writing for the user experience; it empowers all digital product writers to stand up for their craft and take a permanent seat at the design table.
– Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web
 
At last! A book that treats writing for products as a design practice that has tangible, lasting impact on the user experience. Andy and Michael don’t just help you write better—they help you design better products.
– Jonathon Colman, Senior Design Manager, Intercom
 
A delightful—and critical—guide for anyone who uses words to create a user experience. Andy and Michael’s commitment to usable, useful writing is inspiring, and this book goes beyond the basics to give insights that will help you build and maintain a career. No matter what your job title, you’ll find tons of important and relevant information here.
– Andrea Drugay, UX Writing Manager at Dropbox and Editor of Dropbox.design
 
The inevitable question ‘What exactly do you do?’ comes up in conversation for product UX writers a lot. This book reads like a warm, friendly answer over a cup of coffee in a Midwestern diner.
– Matt Shearon, Writing and Content Strategy Manager, Pinterest