Three Things to Consider Before Starting a Newsletter (Article Review)

Author Jim Tabaczynski has some interesting things to say about starting a newsletter and how to make for a successful experience. If you are thinking of starting a newsletter or already involved in working on one, read on.

Jim notes three areas of interest concerning newsletters. The first is content. The second is staffing. The third is commitment.

Maybe you have heard that “content is king.” This idea of the importance of content applies in this case as Jim asks “Do you have enough content, and do you have the right kind of content?” Jim suggests that before starting a newsletter, see if you have enough content for six issues and consider having “evergreen” topics. Does your content interest the readers? Asking this question may seem obvious. However, it is the question all those involved in work on a newsletter must always keep in mind as Jim argues.

After content, comes the question Jim asks concerning a newsletter – “ Are you adequately staffed to complete it – and complete it in a timely fashion?” He points out that a newsletter involves time to complete an article, manage the project parts of the newsletter, and work on editing, layout, production, and distribution. For some groups, outsourcing is a consideration.

After content and staffing, Jim asks – Are you going to be committed to your newsletter? This is a critical part of the success of a newsletter as it is a commitment of time and resources.

In addition to noting these three things to consider – content, staffing, and commitment – Jim has some tips and other considerations including how often a group should commit to producing a newsletter. This can be weekly, monthly, or quarterly. Here is what he has to say.

“If you’re not sure about the timing, always opt for the less frequent. Your audience will be more impressed if you change to publishing more often, than having to cut back.”

In short, Jim argues that to be successful a newsletter must:

• Be relevant. Your audience must be interested in what you have to say.
• Be regular. Monthly, quarterly, whenever. Can you meet that deadline?
• Be professional. A newsletter is a reflection of your organization. How do you want to be perceived?

Oh, and, a tip he has is that as soon as you finish one edition, you should start work on the next.

So, I want to remind readers of Lines & Letters to think about contributing to our content. It is a great way to get a writing sample into the public domain and make a contribution to our efforts and our field plus keep your skills current. The chance to publish is a service our chapter provides both on the chapter and international level. For our chapter newsletter, please send your material to

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For Jim’s complete article, please see the location.