Review: Communication and Emerging Media

Screen Shot 2016-09-02 at 8.22.54 AMImpressive is the word that came to mind when I saw the write up describing Maribeth Schlobohm and Carie Lambert, authors of Communication and Emerging Media:  What’s Trending Now.

Schlobohm works as a teacher of professional and technical writing at the University of Texas. Lambert holds a PHD in technical communication and rhetoric from Texas Tech and also teaches at the University of Texas.

Together these two developed 10 impressive chapters for this book. The topics are a grab bag on the general topic of communication and emerging technologies.  What ties the chapters together is the talent of the writer of each chapter. Each writer has a background of work at the University of Texas. Here is a glimpse at some of the topics with a focus on how emerging media influences communication.

  • mobile as a force in the future
  • social communication
  • marketing communication
  • health communication
  • education and learning
  • cyberlaw
  • ethics

Health communication seemed to me an especially interesting topic. The authors of that chapter note (page 135) if you google “medicine” you will find over 80 million web pages in about 0.32 seconds.

And the topic is not just big on the web. It is big on Twitter, Facebook, Pinterest, Tumblr, and the like. Government web sites also exist (page 141) with examples including:

  • Center for Disease Control
  • Health.gov
  • Medicare.gov
  • National Institute of Health

Emerging media becomes an important tool here not just to disseminate information but also for fund raising (page 143) as with the recent ice bucket challenge raising money for ALS.

What does the future hold? Could it be the ability to print an organ or personalized drugs? Will we continue with trends such as booking online and electronic medical records? Will telemedicine continue to improve and serve rural areas?

There are pros and cons to the use of emerging media regarding medicine. The related chapter covers some and provides great food for thought.

This holds true for the other sections of the book also. If you have an interest in emerging media and education, you should find the book of interest.  If you are a teacher, this book might be a great pick for your students.

Communication and Emerging Media: What’s Trending Now 1st Edition [Paperback] By Maribeth Schlobohm and Carie Lambert (2015). Kendal Hunt Publishing.  339 pages. ISBN-10: 1465274596 ISBN-13: 978-1465274595

By Jeanette Evans

Note to readers:  A version of this review is scheduled to appear in Technical Communication.