In the Spotlight: Andrea Ames

Congratulate Andrea Ames as she steps into her new position as editor of Intercom, the magazine of the STC.

Recognized in 2016 by MindTouch as one of the Top 25 Content Strategy Influencers, Andrea is a keynote speaker and workshop leader with 35 years of content experience, as well as the author of numerous journal and magazine articles and two award-winning technical books.

About her current work as a keynote speaker, author, and CEO at Idyll Point Group, Andrea says, “I am a strategist, coach, and instructor/trainer with a passion for making people — clients, colleagues, and the community at large — wildly successful! I do this primarily through helping organizations to build Content Teams That Deliver™ and grow Content Leaders That Deliver™.”

She notes that “through my top StrengthsFinder2.0 strengths — strategic, futuristic, activator, ideation, command, achiever — I draw on both the technology and business sides of my brain to speak and teach about how organizations can best leverage technical content to grow revenue, acquire and retain customers, and create raving fans from those customers.”

As a consultant and coach to enterprises large and small, Andrea advises and assists executives and managers to build content organizations that have measurable business impact. She provides content strategists with apprenticeship-style coaching to develop the skills to lead businesses in content strategy.

She goes on to say, “As Program Chair, curriculum designer, and instructor for the UCSC Silicon Valley Extension certificate program in technical writing and communication, I inspire and enable technical content professionals to build skills and capabilities for measurable impact in their organizations through our highly-rated certificate, as well as my own content-focused design and architecture, human factors, and usability courses.”

By Andrea Ames and Jeanette Evans