President’s Column

Now that summer is a blur and autumn is underway in northeast Ohio, NEO STC will open our 2016-2017 season with a series of programs that will provide new learning and networking opportunities. Be sure to check out our events calendar for a list of upcoming meetings and guest speakers. Also, we encourage you to … Continue reading…

Lines & Letters 2016 Award of Excellence for Newsletters – Electronic & Email

The Lines & Letters newsletter has won an Award of Excellence from Communications Concepts, Inc.’s   annual APEX Awards for Publication Excellence competition for corporations and nonprofits! It’s a wonderful honor to be selected from the 1,600 applicants to be one of 17 winners of the Award of Excellence in the Newsletters – Electronic & Email category. … Continue reading…

Write a Great Press Release

When I googled write a great press release I saw as the top result an article from Huffington Post with tips including writing an attention grabbing headline, getting to the point, adding a quote, stating hard numbers, and providing contact information. See http://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html for the full list of tips. Here is a sample of a … Continue reading…

Review: Eric Sentell’s Study, Making Memories: Writing and Designing More Memorable Documents

How many billboards can you recall from your commute to work? Can you recall any? If so, what was it that caught your attention? In an age of information, we have become exceptional at filtering out irrelevant material. According to a study conducted by Eric Sentell, our ability to recall is driven by our self-schema in … Continue reading…

About Lines & Letters

Have you been missing the Lines & Letters newsletter? Your co-editors have been busy restructuring the newsletter to be bimonthly! The next edition will be October 2016! You’ll get the same great content, just at different intervals. Submit your articles for publication by contacting us at newsletter@neostc.org. Any topic that could be of interest to our … Continue reading…