A New Book from Local Author Yaros

A new book entitled “Conditioning Your Mind to Fuel Creativity”—written to unleash readers’ minds and empower them to think differently while imagining new ideas—is now available for purchase at http://www.brainspark-creativity.com/book and on Amazon.com. “Conditioning Your Mind” shatters preconceived notions about what creativity is and means, explaining that it is not a talent only some people are born with, but instead is an innate skill everyone possesses. The book is the first in a line of creativity-focused books authored by Jennifer Yaros, who leads creativity and innovation workshops in her role as Chief Creativity Officer and Founder of BrainSpark—a company that helps organizations stand out from competition, encourage innovation, solve business problems, and develop leadership teams by harnessing creative thinking.

“Creativity is the method of unleashing the mind to think in different ways and imagine new ideas,” Yaros explains. “It goes beyond drawing or painting pictures, building sculptures, or craft making. At its most basic level, creativity is a set of ideas which leads to something new. It spurs innovation and can be used to improve the way you think. Creativity is also the secret sauce to enhancing a company’s products, services, and processes. Practice is the only way to nurture and grow it.”

Practice is a fundamental tenet of the book. Through a series of unique and divergent learning activities, readers of “Conditioning Your Mind to Fuel Creativity” learn how to prepare their body, thinking, and ego to be more creative. In the process, they learn to block out the noise and tap into both the left and right sides of the brain.

Readers also learn how to “Fail… Like a Genius”.  “Failure is the key to creativity, if done properly,” Yaros says. “The book outlines a three‐step method to turn failures into creative ideas and innovative solutions. By changing your approach and overcoming your fear of failure, there is no limit to what you can imagine.”

“Conditioning Your Mind to Fuel Creativity” can be ordered on Amazon.com. A hands-on, four-hour “Conditioning Your Mind to Fuel Creativity” workshop is also available from BrainSpark, which draws from many of the principles outlined in the book. More information is available at http://www.brainspark-creativity.com/workshops.

For more information on “Conditioning Your Mind to Fuel Creativity,” or to learn more about the BrainSpark creative learning system, visit www.brainspark-creativity.com.

BrainSpark’s goal is to develop and harness employees’ creativity to increase innovative ideas. The company’s proprietary creative learning system with actual takeaways provides the knowledge and skills to develop and implement ideas to solve companies’ process, product, and service issues. For more information on BrainSpark, visit www.brainspark-creativity.com.

By Jeanette Evans